Bud Light’s “The Bud Knight” in a crossover ad with HBO’s Game of Thrones.
Game of Thrones X Bud Light
Every year, brands try to outwit each other with their Super Bowl commercials.
But some ads leave a more indelible impression than others.
From Apple to Amazon, here are the most unforgettable Super Bowl commercials of all time.
The in 2019 to tout the final season of Game of Thrones, giving fans a weird crossover of the hit show and Dilly Dilly.
Fans were caught off guard, social media went crazy, and the two brands clocked one of the biggest Super Bowl successes.
Cheetos: “Can’t Touch This” (2020)
MC Hammer was featured in Cheetos’ Super Bowl LIV commercial.
Cheetos
MC Hammer leaned on his 1990 classic “U Can’t Touch This” to sell Cheetos Popcorn in an ad that played on the common experience of “Cheetos fingers.”
The appeal to nostalgia definitely worked, as the ad ranked 10th overall in 2020’s USA Today Ad Meter contest, in which panelists rate and rank Super Bowl commercials.
State Farm: “Drake From State Farm” (2021)
Jake from State Farm and Drake were featured in State Farm’s Super Bowl LV commercial.
State Farm
Aaron Rodgers, Patrick Mahomes, and Jake from State Farm compared stand-ins in this 2021 spot from State Farm Insurance. The hilarious ad made a pretty convincing case that if Drake ever needs a break from music — which he might need after Kendrick Lamar’s halftime performance — returning to his acting roots to star as “Drake from State Farm” could be a great backup option.
Even Hulu had to get in on the action, commenting on X, “started with khaki bottoms now we’re here,” in reference to Drake’s hit song “Started From the Bottom.”
Bud Light: “Land of Loud Flavors” (2022)
Guy Fieri starred in Bud Light’s Super Bowl LVI commercial.
Bud Light
Guy Fieri teamed up with Bud Light for his first Super Bowl ad appearance to bring viewers to “The Land of Loud Flavors.” The celebrity chef boasted about the taste of Bud Light Seltzer Hard Soda, declaring the drink had “the loudest flavors of all time.”
The Farmer’s Dog: “Forever” (2023)
The Farmer’s Dog’s Super Bowl LVII commercial won USA Today’s Ad Meter competition.
The Farmer’s Dog
In 2023, the Farmer’s Dog told the heartwarming story of a girl, Ava, growing up with her dog, Bear. As adult Ava croons “I’m gonna love you forever” from Lee Fields’ song “Forever” to an aging Bear, the company reminds us that “Nothing matters more than more years together.”
The ad resonated with Super Bowl audiences, winning USA Today’s 35th Ad Meter competition.
State Farm: “Like a Good Neighbaaa” (2024)
Arnold Schwarzenegger starred in State Farm’s Super Bowl ad in 2024.
State Farm
In 2024, State Farm capitalized on its “Like a good neighbor” tagline with the help of Arnold Schwarzenegger, who endearingly repeated the line as “Like a good neighbaaa,” much to his fictional director’s dismay.
